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Manolo Blahnik Proprietary Tools

While working on the archive project for Manolo Blahnik, there was a request to display 360 views of shoes throughout the 50 years. First we considered to model the shoes in 3D software. But the designs are intricate, and there would be up to 50 shoes to be displayed, so this would take a lot of time. The second option was to shoot the shoes rotating in multiple photos and have a 3rd party cut out the shoes. Having 50 (shoes) x 120 photo frames of intricate shoes with gems, frills, tassels masked out is a lot of work. Companies could not guarantee it would be done within the deadline. As backup plan C, I started working on a prototype image edit tool that’s specifically built with the image composition and intricacies of the shoes in mind. After a few different approaches, it started to work well enough that I was confident it would work with some more development time. Creating a mask atlas to have all the edits non destructive. An algorithm that looks at surrounding pixels and decides if it is part of the shoe or not, with certain biases to tweak per shoe. Ability to export the frames as a sprite sheet to directly use it inside the 3D website itself. In the end it gave us the ability to get all the shoes post-processed, masked and exported to work inside the website directly, which saved a lot of time and money.